Designing for Locale: Austin Interior Design

I recently returned from an incredible designer trip to London, immersed in the heritage and "fabulousness" of British design. While the trip was inspiring, it reinforced a core belief of mine: great design cannot be copy-pasted. If you took a classic London townhouse and dropped it into the heart of Texas, it would feel disconnected. Truly exceptional interior design must embrace the unique spirit of its location (afterall that's why architecture looks different in each city).

Beyond the "Austin Look"

Every major city has a signature aesthetic. NYC is known for its "calculated neutrals" and "effortless chic," while LA leans into a "global, casual" vibe. Often, Austin interior design is pigeonholed as strictly "contemporary with a splash of color." However, I believe the best interior designers look past regional trends to focus on the specific locale of the residence.

Contextual Design: From Hill Country to High-Rise

The architecture should always have a conversation with its surroundings. The design approach for a Lake Austin waterfront estate should be fundamentally different from a home tucked away in a rugged canyon or a residence perched on a Westlake hilltop.

As a designer, my philosophy is guided by two North Stars: the locale and the client. For example:

If you’re building in Texas Hill Country, you might crave a serene, organic modern retreat that mirrors the horizon. Embracing the quaint rural life in the Hill Country. Whereas an Austin penthouse in downtown offers the perfect canvas to showcase local Austin artisans and sleek, urban sophistication. Two different approaches, but each rooted in the locale, responding to the architecture and setting.

A Bespoke Approach to Austin Living

When people ask, "What is your design style?" my answer is always rooted in your specific needs. You hire a professional for bespoke interior design—not to live in a designer’s showroom, but to see your own vision brought to life through an expert lens.

While my personal aesthetic leans toward collected and eclectic interiors, a great designer is, first and foremost, a listener. Whether we are sourcing custom furniture from local makers or drawing inspiration from the natural limestone of Central Texas, the goal is to create a home that feels "right" in its environment.

Don’t design a house in Austin to mimic London proper. Instead, let’s listen to the local architecture, honor your personal desires, and craft an enduring home that belongs exactly where it is.

As always, thanks for listening - Montana